Tots els missatges d’aquesta campanya estan dissenyats per penetrar  a la ment dels estudiants. Un cop travessen la barrera de la consciència, s’instal·len  al cervell de l’individu, qui, a poc a poc, anirà modificant la seva actitud cap a l’ús  de la bicicleta. Finalment, i gràcies a la persistència dels impactes, aquestes actituds a favor de la mobilitat sostenible i la bicicleta provocaran un canvi de conducta observable: els estudiants abandonaran cotxes i motos i agafaran la bicicleta per anar a la universitat.


El poder és a les teves mans. Usa’l amb responsabilitat.


Logotips de campanya

Descarrega-te’ls i utilitza’ls de fons de pantalla, de signatura de correu electrònic , o be imprimeix-los i fes els teus propis flyers.

Material de Campanya

Pòster de campanya

Imprimeix-ne uns quants en una impressora i penja’ls per la facultat.

Plantilla adhesius

Utilitza paper adhesiu DIN A4 per a impressora (disponible a papereries). Consulta el capítol 1 del curs de màrqueting de “Guerrillas”  i aprendràs com utilitzar-ho amb èxit.

Plantilla samarretes

Utilitza paper transfer tèxtil DIN A4 per a impressora (disponible a papereries) Consulta el capítol 2 del Curs de Màrqueting de "Guerrillas" 1 i aprendràs tots els trucs per fer-les.

Exemples missatges ‘SMS’

Envia aquests missatges  als teus companys per difondre el missatge.  Utilitza aquests missatges o crea’n els teus . Consulta el capítol número 3 del curs de màrqueting de "Guerrillas" 1 i veuràs la seva potència.


200 bicis = 6.120 Kg de CO2 menys

bici + bici = 2 bicis

preu 100 bicis = preu 1 cotxe

He deixat de fumar,vaig amb bici

Deixa de fumar.Ves amb bici

200 bcis - la meva bici = queden 199


Vídeos

Consulta el capítol 4 del curs de màrqueting de "Guerrillas" 1 i veuràs com pots construir els teus propis vídeos i difondre’ls. Aquests són els primers exemples.


Recorda signar totes les accions amb la nostra signatura: BiciCampus.cat. A mesura que vagi publicant nous objectius també incorporaré nou material perquè el puguis utilitzar.

Banners

Agafa qualsevol d’aquests banners i penja’ls al teu web, o al teu blog perquè els internautes es connectin aquí.

Mides: 468x60

Mides: 150x100

Mides: 300x175

Mides: 350x100

Mides: 350x100

Mides: 350x100

Mides: 350x100

Mides: 350x100

Mides: 350x100

Xapes

Aconsegueix una màquina de fabricar xapes, la qual pots veure en Capítol 5 del curs de màrqueting de "Guerrillas" 1. Descarrega't aquestes plantilles i crea les teves pròpies xapes de bicicampus.cat. . No et punxis.

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