All of these campaign messages are designed to penetrate students' minds. Once they have passed through the conscience barrier, they are imbedded in the mind of the individual, who will gradually modify his or her attitude towards bicycle use. Finally, and thanks to the persistence of impacts, these attitudes in favour of sustainable mobility and the bicycle will result in a change in behaviour: students will abandon cars and motorcycles and will start going to university by bicycle.
Power is in your hands. Use it responsibly.
Campaign logos
Download them and use them as screen backgrounds, to sign e-mails, or print them and make your own flyers.
Campaign Materials
Campaign Posters
Print some off and put them up at the university.
Stickers
Use DIN A4 adhesive paper for printers (available at stationery shops). Read Chapter 1 of Guerrilla Marketing course and you will learn how to use them successfully.
T-Shirts
Use DIN A4 textile transfer paper for printers (available at stationery shops) Read Chapter 2 of Guerrilla Marketing Course I and you will learn all the tricks of the trade.
Example SMS
Send these SMS to your friends to spread the word. Use these messages or create your owns. Read Chapter 3 of Guerrilla Marketing Course 1 and you will see their power.
200 bikes = 6,120 kg of CO2 less
bike + bike = 2 bikes
price of 100 bikes = price of 1 car
I've stop smoking, I go by bike
Stop smoking. Go by bike
200 bikes - my bike= leaves 199
Videos
Read Chapter 4 of Guerrilla Marketing Course I and you'll see how you can create your own videos and disseminate them. These are the first examples.
Remember to sign all your activities with our BiciCampus.cat signature.
I will be continuously publishing new aims and incorporating new materials for you to use.
Banners
Take any of these banners and publish it on your website or blog.
Size: 150x100
Size: 300x175
Size: 350x100
Size: 350x100
Size: 350x100
Size: 350x100
Size: 350x100
Size: 350x100
License Plate
An enterprise of:
With the support of:
